How Braindw works

Braindw is created with the aim of generating an hyper-personalized experience that increases sales and user loyalty. Evaluate the behavior of the visitor in 3 different levels to present intelligent pieces in different locations of the site and send segmented emails in real time. At the individual level, at the group or audience level and at a mass level with persistent data in DDBB but anonymous.
It is a suite of solutions that allows creating contents in an automated way, identifying and dynamically segmenting the online audience, adapting to the user’s profile and behavior while browsing the site.
 

Big Data and Artificial Intelligence

Braindw follows the behavior of users on the site, such as what products they visit, what categories and brands they are browsing, what products they add to the cart and what they are buying, and uses the Big Data model to generate custom pieces in banner format and personalized emails in real time.
In addition to doing an individual follow-up, you can define a certain number of segments or audiences by grouping the users in different behavior profiles.
Braindw follows the behavior of users on the site, such as what products they visit, what categories and brands they are browsing, what products they add to the cart and what they are buying, and uses the Big Data model to generate custom pieces in banner format and personalized emails in real time.
In addition to doing an individual follow-up, you can define a certain number of segments or audiences by grouping the users in different behavior profiles.
These can range from the most basic such as “First visit to the site”, “Preferred categories or brands”, “Recurring buyers, VIP”, even the most complex and with multiple variants, such as times of day when they browse the site or buy , what products they bought the last time they visited the site, or what products they navigated, and even add profiles based on the search terms they added.
Once integrated with the client’s data, demographic variables can be added from the database, such as gender, age, birthday, and even detect if the users have children or pets.
 

This module incorporates from a simple script all the power of the Artificial Intelligence Online in real time.

Creation and sending of personalized email campaigns generated in an automated way and with relevant content.
Creation of banners and newsletters in an automated way and in real time
Landingpage of registration integrated with the real time script to create Database

It is a real-time online intelligence platform that identifies profiles and dynamic browsing behaviors, creating and supplying offers and contents (videos, rich-media, banners with products or offers and prices “on-the-fly”) to groups that meet certain business rules.

Braindw allows its clients to access a tool capable of satisfying large volumes of work without demanding a huge investment. We currently implement this suite in sites such as: Musimundo.com, Jumbo.com, Disco.com, Veadigital.com, Easy.cl (Chile), Boca Shop (Club Boca Juniors), Tiendadash.com and Grid.com, reaching a rapid positioning in the main retailers in Argentina.

Our content delivery model is based on the SaaS (Software as a Service) format, since it can operate with low requirements of the systems area. Braindw allows online merchants to try our ultra-personalization technology with low implementation costs.

In mid-2013 we decided to start the project of a platform that could meet the demand for dynamic content. This project was developed during two years of work under an important economic investment. Braindw was launched in July 2015 with the implementation of one of its 5 modules, the automated factory of Banners and Newsletters (BNF) to make shipments from Farmacity.com.