One of the biggest challenges that arise when running an intelligence and segmentation application in real time is the generation of dynamic content, which makes it possible to reach the target group with the appropriate content, at the right time, and at the same time This time is updated and taken from a source that is updated dynamically and permanently.

On the other hand, the fact of having to modify a large volume of content throughout the campaigns, in short times and with asphyxiating deadlines require the creative and design teams of companies to extend working hours or force them to work weekends.

This module allows generating and editing graphic pieces in banners or newsletters mode in an automated, simple and fast way starting from using different applications and templates or templates, which are composed of four elements:

  1. Templates in HTML format
  2. Worksheets in XLSX format
  3. Graphic pieces
  4. Administration panel

One of the distinguishing characteristics of this application is the combination of programs of habitual use, that when integrated allow the creation of graphic pieces totally creative, flexible, and systematized, inter connecting the design files in a graphic format with Excel spreadsheets, which they allow to organize and to publish the contents, generating finally a piece, so much in format image (JPG or PNG) or an HTML piece with image and text or only image.

Through an ingenious system that links the layers of a design program, with the header of the columns of an excel file.

In this way, all changes are made from the Excel file, being able to dynamically modify the different parts that make up the graphic piece, images, texts, funds, prices, links, etc., being able to incorporate any other type of content without problems

There are two ways to generate content, one is manual and the other automated from the Script Real Time, in the latter case, the contents are obtained from a dynamic process by which the client presents a service (in XML format) that feeds the Excel cells with the various contents from the database.

100% Mobile First

The script detects in real time from which interface or device the user is connecting and adapts the graphic pieces according to it, showing a UX specially designed to be optimally visualized from mobile.

The horizontal banners are adapted to this type of situation, since the graphic pieces are divided into 2 parts, left and right. In case you identify that the email is opened from a mobile device, there are two options:

  1. The piece breaks. The right part falls below the left, and adapts to the mobile interface, in full size.
  2. In case of opting for an option in which the piece looks full horizontal without breaking, it will be scaled proportionally in width.

100% Mobile First

1. HTML templates: the newsletters assembly system works on the basis of templates or templates structured in a specific way in HTML format. The final HTML part is an alternating image or text and image.

2. XLSX files and design templates: in Excel, contents such as images, texts, backgrounds are added and added to each of the columns, whose headings must be named identically to the layers of the design program.

In the template of the design file the layers are added and the piece is organized in a 100% flexible way, without losing creativity and originality, taking into account that if used for mobile devices, the piece should be divided into two parts with an imaginary line in the center.

The layers of the design program have generic names such as, TITLE_HEADER, TITLE_PRODUCT,% PERCENT, and the image, IMAGE_PRODUCT. These texts and the image will be replaced in the final piece by the data that is added in the Excel file.

3. Content management panel

Once all the templates are available, you access the Braindw control and publishing panel, which has a simple interface where different HTML files are loaded and saved.