In this module all the functionalities of the Braindw platform are synthesized, since all the characteristics of it are combined in it:

  • Generation of business rules to trigger actions, depending on the audience and behavior on the user’s site.
  • Automatic assembly of hearings, grouped based on the rules generated.
  • Dynamic delivery of content in real time, based on the rules and the audiences created.

These contents are delivered through an email or as impressions of personalized banners from the fulfillment of a rule in the different URLs or pages in which they apply. The script has characteristics similar to Google Analytics code, because it is inserted into the HTML code of the website with minimum requirements to the client’s systems area.

This module also allows to integrate and combine the contents coming from the client’s database with the dynamic data that comes from the device that the user connects . In this case, the company must submit to Braindw a service in XML format that allows the Script to take the data from the database (stock, prices, gender, buyer or non-buyer, location of the record, etc). All the automated content that is shown to the user is produced from the Banners and Newsletters Factory module.

The structure of the Script contains the following elements:

  1. Groups or groups that will be part of the campaigns.
  2. Rules composed of a set of variables. These can be:
    1. Dynamics: they are external to the data of the DDBB of the client and are taken from certain criteria such as geolocation by IP, the operating system, the type of device, the climate.
    2. Static: they are originated in the DDBB of the client as it is the geolocation of the registration in the base, the gender of the user, whether it is a buyer or not, the last purchase made, the average user ticket.Once the rules are met, the actions are triggered, which can be programmed to be executed immediately or deferred in hours or days. In addition, the contents of these actions can be:

a) Banners: they are printed on the client’s site, where they can “float” independently of the structure of the site or replace fixed pieces already inserted by the client, such as a banner within the site. The contents of the dynamic pieces generated by the Script take data in real time from a service presented by the client, such as a file with XML format, in which data such as prices, product images, descriptions and discounts are exposed. It is important to note that the application works independently to the client’s website without impacting on page load times.
b) Emails: the pieces of the emails are automatically generated in the same way as the banners in terms of dynamic contents in real time and from the rules that trigger an action. The data is taken in the same way, but to this is added a sending engine integrated into the Script which allows the user to receive a 100% relevant email, as it matches their search criteria for products and / or categories.